On a warm day in late February, I walked around a corner in L'Eliana and saw beautiful girls wearing exquisite costumes gathered in the town square. Proud parents admired their daughters; the girls admired each other's gowns and perfect hair. Boys and young men were also dressed in costumes. I looked scruffy in my jeans, but I joined the crowd anyway. I had no idea what event this was, but I didn't want to miss anything. Several days later I learned these youth from L'Eliana were wearing traditional Valencian costumes in celebration of the upcoming Las Fallas event.